January 19, 2026
What we’ll cover:
With a growing family, you may have noticed that your personal finances and money goals have become more complex. Having kids can pull you and your wallet in many different directions. There may be more monthly expenses to keep track of, as well as additional savings goals you didn’t have to think about before (e.g., family vacations, school tuition, etc.).
We wouldn’t blame you if you’d rather walk barefoot through a pile of loose Legos than think about how to allocate your savings toward your financial priorities each month. But it doesn’t have to be a painful exercise.
Below are a few tips that could help you and your young family stay on track toward your money goals, whatever they may be.
Before jumping in, check on your emergency fund to make sure it’s in order. Having a solid cash reserve in an easily accessible account can help you cover any unexpected expenses that crop up for you and your family.
Having just one savings account might have made sense when you were younger. When you’re ready to start a family or have kids of your own, it’s time to consider setting up multiple savings accounts.
After all, your needs and financial goals have probably evolved. As your goals multiply, it can be easier to track your savings progress if you have accounts clearly designated toward each goal.
Think about it this way: If you have $100,000 sitting in one single account, it may be difficult for you to see how much of that money is for vacations, for buying a home, or for making renovations. But if you have a different account for each of these goals, you can quickly see where you stand and how much further you have to go to reach them.
If you have goals with specific timelines in mind, you might also consider opening a certificate of deposit (CD). CDs typically have higher interest rates than traditional savings accounts and have a fixed withdrawal or maturity date. And if you want to take your savings to the next level, you could open multiple CDs and use a CD laddering strategy.
One more thing: If you haven’t already done so, see if you're eligible to open a Health Savings Account (HSA) or a Flexible Spending Account (FSA). These types of savings accounts are specifically designed to help pay for certain qualified healthcare expenses like insurance deductibles and copays. HSAs and FSAs are popular due to the potential tax savings they may provide.
It’s easy to give your child all of your focus (and your money) when you’re just starting a family. But don’t let your retirement savings fall by the wayside. It should remain a priority.
As a general rule of thumb, you’re going to need anywhere between 80% to 100% of your final pre-retirement income to maintain your standard of living when you’re not working anymore. This is why it’s important to contribute as much as you can to your employer’s 401(k) plan and your IRAs.
And if you want to give your kids a head start on retirement savings, you can help them open an IRA as soon as they start working and earning an income.
Let’s assume you want to pay for your child’s college education (or at least help them out). A 529 savings plan is a popular way to go. These plans are available in nearly every state and the District of Columbia. And depending on the state, contributions to 529s may be tax-deductible, and savers can enjoy tax-free earnings as their contributions grow over time.
Keep in mind that you don’t have to wait for the birth of your child to open an account. If you know you’re going to have a kid down the road, consider opening an account now with you as the beneficiary (you’d make your child the beneficiary after he or she is born). This can be a good way to start saving early and put that compound interest to work for you.
With a family that’s financially dependent on you, you have to think about providing for them in the event that you no longer can. A life insurance policy is a cornerstone of financial planning for young families. There are many policy options to choose from.
Each family’s coverage needs and goals are going to be different depending on their financial situation. So it’s important to shop around and talk to a professional about finding the right level of protection for you and your family. The goal is to help ensure that your family will have the financial support they need in the event of your passing.
At this stage in life, you’re probably making more money than the 20-something version of you. Sometimes when we make more money, we may be tempted to spend more money. This is known as lifestyle inflation, which could limit your ability to save and reach your financial goals.
With a young family, it’s more important than ever to create a budget or spending plan. Try to prioritize your savings goals by paying yourself first. Even if you can only save a little each month, that can be a great start. You’ll be surprised at how much you can save over time through the power of compound interest and consistency.
This article is for informational purposes only and is not a substitute for individualized professional advice. Articles on this website were commissioned and approved by Marcus by Goldman Sachs®, but may not reflect the institutional opinions of The Goldman Sachs Group, Inc., Goldman Sachs Bank USA, Goldman Sachs & Co. LLC or any of their affiliates, subsidiaries or divisions. Information and opinions expressed in this article are as of the date of this material only and subject to change without notice. You are not permitted to publish, transmit, or otherwise reproduce this information, in whole or in part, in any format without the express written consent of Goldman Sachs. This foregoing restriction includes, without limitation, using, extracting, downloading or retrieving this information, in whole or in part, to train or finetune a machine learning or artificial intelligence system.
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