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Savings Strategies for Young Families

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What we’ll cover:

  • For goals with specific timelines in mind, you might consider opening a Certificate of Deposit
  • Consider opening a Health Savings Account (HSA) or a Flexible Spending Account (FSA); they’re specifically designed to help pay for certain qualified healthcare expenses
  • Don’t let your retirement savings fall by the wayside; it should remain a priority

Starting a family is an exciting time. It’s crazy to think about a mini version of yourself crawling, walking or running around — wreaking havoc to your monthly budget. You love them anyway. Kids can pull you and your money in many different directions. So it’s not surprising that your budget and savings goals have become more complex at this stage in life. 

We wouldn’t blame you if you’d rather walk barefoot through a pile of loose Legos than think about how to allocate your savings toward all your financial priorities each month. So here are some savings strategies to help you and your young family stay on track toward your financial goals.


You’re going to need anywhere between 80% to 100% of your final pre-retirement income to maintain your standard of living when you’re not working anymore.


5 savings strategies for young families

Assuming you’re a veteran when it comes to budgeting, we’re going to forego the usual talk about how to budget and the benefits of budgeting. We’re also assuming you understand the importance of an emergency fund and are regularly contributing to it. So let’s jump right in.

1. Open multiple savings accounts. Having just one savings account might have made sense when you were a kid. When you’re ready to start a family and have kids of your own, it’s time to consider setting up multiple savings accounts. After all, your needs and financial goals have evolved. As your goals multiply, it can be easier to track your savings progress if you have accounts clearly designated toward each goal. 

Think about it this way: If you have $100,000 sitting in one single account, it may be difficult for you to see how much of that money is for vacations, for buying a home or for having a baby. But if you have a different account for each of these goals, you can quickly see where you stand and how much further you have to go to reach them. 

If you have goals with specific timelines in mind, you might also consider opening a certificate of deposit (CD). CDs typically have higher interest rates than traditional savings accounts and have a fixed withdrawal or maturity date. Translation: your money can grow at a higher rate, but is locked up for a certain amount of time. If you want to take your savings to the next level, you could open multiple CDs and use a CD laddering strategy to help you boost your savings.

One more thing: If you haven’t done so already, look into opening a Health Savings Account (HSA) or a Flexible Spending Account (FSA). These types of savings accounts are specifically designed to help pay for certain qualified healthcare expenses like insurance deductibles and copays. HSAs and FSAs are popular due to the tax savings they may provide. 

2. Remember retirement savings. It’s easy to give your child all of your focus (and your money) when you’re just starting a family. But don’t let your retirement savings fall by the wayside. It should remain a priority.

As a general rule of thumb, you’re going to need anywhere between 80% to 100% of your final pre-retirement income to maintain your standard of living when you’re not working anymore. This is why it’s important to contribute as much as you can to your employer’s 401(k) plan and your IRAs

And if you want to give your kids a head start on retirement savings, you can help them open an IRA as soon as they start working and earning an income. 

3. Start a college fund. Let’s assume you want to pay for your child’s college education (or at least help them out). A 529 savings plan is a popular way to go. These plans are available in all 50 states and the District of Columbia. And depending on the state, contributions to 529s may be tax-deductible, and savers can enjoy tax-free earnings as their contributions grow over time. Keep in mind that you don’t have to wait for the birth of your child to open an account. If you know you’re going to have a kid down the road, open an account now with you as the beneficiary (you’d just make your child the beneficiary after he or she is born). This can be a good way to start saving early and put that compound interest to work for you.

4. Buy a life insurance policy. With a family that’s financially dependent on you, you have to think about providing for them in the event that you no longer can. We don’t mean to take a dark turn here, but the reality is you don’t want to put your family in a financial bind if something tragic were to happen to you (or your spouse). This is why life insurance is a smart purchase for young families. There are many policy options to choose from, and each family’s circumstances are different. So it’s important to shop around and talk to a professional about finding the right level of protection for you and your family members. 

5. Avoid lifestyle inflation. At this stage in life, you’re probably making more money than the 20-something version of you. Sometimes when you make more money, you may be tempted to spend more money. Lifestyle inflation is the fancy term for this little tendency. And it’s what could happen if you don’t stick to a budget. Next thing you know, what was once a “treat yourself” indulgence can become a “necessity.”

We get it. Nice things are…well, nice and they make us feel good. But lifestyle inflation could limit your ability to save and pay down debts (it might even lead to more). Remember, you don’t really have to be keeping up with the Joneses. Before you spend your hard-earned money to buy more stuff, pay yourself first by putting away as much as you can into savings. 

Bottom line

If you’ve read our other articles on building your savings, you’ve probably noticed that the key to saving money lies in three simple steps: make a budget, set goals and save. That’s the mantra you should stick to no matter what stage of life you’re in. Whether you’re starting a career or starting a family, make savings a priority. Your family (and your future self) will thank you.

Saving for the future starts today. See how Marcus can help.

This article is for informational purposes only and is not a substitute for individualized professional advice. Articles on this site were commissioned and approved by Marcus by Goldman Sachs®, but may not reflect the institutional opinions of The Goldman Sachs Group, Inc., Goldman Sachs Bank USA or any of their affiliates, subsidiaries or divisions.