September 2025 Consumer Dashboard

Share this article

Here are the latest insights from Goldman Sachs Research on the financial health of the US consumer today.

August retail sales showed resilient spending. Goldman Sachs Research expects real spending growth to soften through year-end as higher inflation erodes real consumer spending power and forecasts only 1.2% real spending growth in 2025 on a Q4/Q4 basis. 

Let’s take a closer look at Goldman Sachs Research’s analysis.

Personal Consumption Expenditures (PCE)

The August core PCE index increased 0.23% month over month, and the year-over-year rate rose to 2.91%.

Core goods prices fell 0.11% in August, while core services prices rose 0.34%. Core services excluding housing rose 0.33%, while market-based core PCE increased 0.15%.

Headline prices rose 0.26% month over month and 2.74% year over year.

Spending 

Consumer spending rose 0.6% in August, above expectations. Real personal spending increased 0.3%, reflecting a 0.7% increase in real goods spending and a 0.2% increase in real services spending.

Ready to get started with Marcus? Explore our high-yield savings and CD accounts.

x

Income

Personal income increased by 0.4% in August, somewhat above consensus expectations. Employee compensation rose 0.3%, proprietors’ income rose 0.9%—mostly reflecting a $16 billion increase in farm income.

Rental income rose 0.4%, asset receipts rose 0.1%, and transfer receipts rose 0.6%, partially reflecting a 12.7% increase in net transfer receipts from businesses, which mostly captures insurance payouts.

Goldman Sachs Research continues to expect higher inflation and slower job growth to weigh on real income through year-end and forecast 1.7% real income growth in 2025 on a Q4/Q4 basis (vs. 2.3% in 2024).

Our economists expect income growth will pick up next year on the back of a pickup in job growth, new tax cuts, and a fading inflation headwind from tariffs.

Goldman Sachs Research forecasts 2.1% real income growth in 2026 on a Q4/Q4 basis, although cuts to Medicaid and SNAP benefits will likely disproportionately weigh on real income growth for lower-income households.

Wealth

Household balance sheets are strong, and the net worth-to-disposable personal income ratio has risen back to near its all-time high following strong equity price gains. Net worth growth rose to 6.1% year over year in the second quarter of 2025 (vs. 3.8% in 2025 Q1), with larger gains among higher net-worth and income households.

The saving rate dropped 0.2 percentage point (pp) to 4.6% from an upwardly-revised July level (+0.4pp to 4.8%). 

Debt 

Consumer credit growth remained soft in July (+2.2% year over year), although home equity loans continue to grow at a healthy pace (+7.1%, 12-week annualized average).

Household leverage and debt servicing costs remain low by historical standards, and households are still not utilizing their excess borrowing capacity to grow spending.

Credit card delinquency rates continued to level off through the second quarter of 2025, with new seriously delinquent and new delinquent credit card balances edging down, although 90-day delinquencies remain elevated.

Prime auto loan delinquencies moved sideways in August, while subprime auto delinquencies ticked down but remain fairly elevated.

Consumer confidence

The University of Michigan’s Consumer Sentiment Index saw a slight decline in its final September report, coming in at 55.1 (vs. 58.2 in  August). The report noted: “Consumers continue to express frustration over the persistence of high prices, with 44% spontaneously mentioning that high prices are eroding their personal finances, the highest reading in a year. Interviews this month highlight the fact that consumers feel pressure both from the prospect of higher inflation as well as the risk of weaker labor markets.”

The Conference Board Consumer Confidence Index fell by 3.6 points from its August reading to 94.2 in September. The Conference Board noted that “consumer confidence weakened in September, declining to the lowest level since April.”

This article is for informational purposes only and is not a substitute for individualized professional advice. Articles on this website were commissioned and approved by Marcus by Goldman Sachs®, but may not reflect the institutional opinions of The Goldman Sachs Group, Inc., Goldman Sachs Bank USA, Goldman Sachs & Co. LLC or any of their affiliates, subsidiaries or divisions. Information and opinions expressed in this article are as of the date of this material only and subject to change without notice. This article is not a product of Goldman Sachs Global Investment Research. The information contained in this article does not constitute a recommendation from any Goldman Sachs entity to the recipient, and Goldman Sachs is not providing any financial, economic, legal, investment, accounting, or tax advice through this article or to its recipient. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this article and any liability therefore (including in respect of direct, indirect, or consequential loss or damage) is expressly disclaimed. You are not permitted to publish, transmit, or otherwise reproduce this information, in whole or in part, in any format without the express written consent of Goldman Sachs. This foregoing restriction includes, without limitation, using, extracting, downloading or retrieving this information, in whole or in part, to train or finetune a machine learning or artificial intelligence system.