Survey: Finances, Fitness and How Americans are Thinking About Both

• 24% described their finances as out-of-shape.
• 24% described their finances as fit.
• 47% described their finances as a work in progress.
• 5% described their finances as rock-solid. 

• A quarter (25%) of Generation Xers who replied described their finances as out-of-shape.
• 24% of millennials who replied described their finances as out-of-shape.
• 24% of boomers who replied described their finances as out-of-shape.
• 16% of Generation Zers who replied described their finances as out-of-shape. 

• 55% of Generation Zers who replied described their finances as a work-in-progress.
• 51% of millennials who replied described their finances as a work-in-progress.
• 47% of Generation Xers who replied described their finances as a work-in-progress.
• 40% of boomers who replied described their finances as a work-in-progress.

• 30% said they dedicate less than an hour each week working on their physical fitness.
• 29% said they dedicate 1 to 2 hours each week working on their physical fitness.
• 21% of said they dedicate 3 to 4 hours each week working on their physical fitness.
• 11% said they dedicate 5 to 6 hours each week working on their physical fitness.
• 9% said they dedicate 7 or more hours each week working on their physical fitness.

Fitness time: Less than an 1 hour a week  

• 42% of boomers who replied said they dedicate less than an hour each week working on their physical fitness.
• 27% of Generation Xers who replied said they dedicate less than an hour each week working on their physical fitness.
• 26% of millennials who replied said they dedicate less than an hour each week working on their physical fitness.
• 18% of Generation Zers who replied said they dedicate less than an hour each week working on their physical fitness.

Fitness time: 1 to two 2 hours a week  

• One-third (33%) of Generation Zers who replied said they dedicate 1 to 2 hours each week working on their physical fitness.
• 30% of millennials who replied said they dedicate 1 to 2 hours each week working on their physical fitness.
• 28% of Generation Xers who replied said they dedicate 1 to 2 hours each week working on their physical fitness.
• 27% of boomers who replied said they dedicate 1 to 2 hours each week working on their physical fitness.

• 63% said they dedicate at least one hour each week to working on their finances.
• 32% said they dedicate 3 or more hours each week to working on their finances.

Finance time: Less than 1 hour a week 

• 54% of boomers who replied said they dedicate less than one hour each week to working on their finances.
• 37% of Generation Xers who replied said they dedicate less than one hour each week to working on their finances.
• 26% of millennials who replied said they dedicate less than one hour each week to working on their finances.
• 23% of Generation Zers who replied said they dedicate less than one hour each week to working on their finances.

Finance time: At least 1 hour a week 

• 77% of Generation Zers who replied said they dedicate at least one hour each week to working on their finances.
• 74% of millennials who replied said they dedicate at least one hour each week to working on their finances.
• 63% of Generation Xers who replied said they dedicate at least one hour each week to working on their finances.
• 46% of boomers who replied said they dedicate at least one hour each week to working on their finances.

Finance time: 1 to 2 hours a week 

• 35% of Generation Xers who replied said they dedicate 1 to 2 hours each week to working on their finances.
• 33% of millennials who replied said they dedicate 1 to 2 hours each week to working on their finances.
• 30% of Generation Zers who replied said they dedicate 1 to 2 hours each week to working on their finances.
• 28% of boomers who replied said they dedicate 1 to 2 hours each week to working on their finances.

• 30% said they dedicate less than an hour each week to working on their physical fitness and 37% said they dedicate less than an hour each week to working on their finances.
• 29% said they dedicate 1 to 2 hours each week to working on their physical fitness while 32% of said dedicate 1 to 2 hours each week to working on their finances. 
• 21% said they dedicate 3 to 4 hours each week to work on their physical fitness compared to 18% who said they dedicate 3 to 4 hours each week to working on their finances.
• 11% said they dedicate 5 to 6 hours each week to working on their physical fitness while 6% said they dedicate 5 to 6 hours each week to working on their finances.
• 9% said they dedicate 7 or more hours each week to working on their physical fitness and 8% said they dedicate 7 or more hours each week to working on their finances.

• Over half (52%) said they spent more time on their financial goals compared to their fitness goals. 
• 48% said they spent more time on their fitness goals compared to their financial goals.

• 58% of Generation Zers who replied said they spent more time on their financial goals than they spent on their fitness goals while at home during the pandemic.
• 53% of millennials who replied said they spent more time on their financial goals than they spent on their fitness goals while at home during the pandemic.
• 52% of boomers who replied said they spent more time on their financial goals than they spent on their fitness goals while at home during the pandemic.
• Half (50%) of Generation Xers who replied said they spent more time on their financial goals than they spent on their fitness goals while at home during the pandemic.

• 50% of Generation Xers who replied said they spent more time on their fitness goals than they spent on their financial goals while at home during the pandemic.
• 48% of boomers who replied said they spent more time on their fitness goals than they spent on their financial goals while at home during the pandemic.
• 47% of millennials who replied said they spent more time on their fitness goals than they spent on their financial goals while at home during the pandemic.
• 42% of Generation Zers who replied said they spent more time on their fitness goals than they spent on their financial goals while at home during the pandemic.

• 61% said they are currently prioritizing their financial fitness over their physical fitness. 
  
• 39% said they are currently prioritizing their physical fitness over their financial fitness.

• Two-thirds (66%) of Generation Zers who replied said they are currently prioritizing their financial fitness over their physical fitness.
• Nearly two-thirds (65%) of Generation Xers who replied said they are currently prioritizing their financial fitness over their physical fitness.
• 59% of millennials who replied said they are currently prioritizing their financial fitness over their physical fitness.
• 59% of boomers who replied said they are currently prioritizing their financial fitness over their physical fitness.

• 53% said they have made more progress on their financial goals than they have on their fitness goals. 
• 47% said they have made more progress on their fitness goals than they have on their financial goals.

• 47% of Generation Zers who replied said they have made more progress on their financial goals than they have on their fitness goals. 
• 49% of millennials who replied said they have made more progress on their financial goals than they have on their fitness goals.
• 59% of boomers who replied said they have made more progress on their financial goals than they have on their fitness goals.
• 52% of Generation Xers who replied said they have made more progress on their financial goals than they have on their fitness goals.

• 53% of Generation Zers who replied said they have made more progress on their fitness goals than they have on their financial goals.
• 51% of millennials who replied said they have made more progress on their fitness goals than they have on their financial goals.
• 48% of Generation Xers who replied said they have made more progress on their fitness goals than they have on their financial goals.
• 41% of boomers who replied said they have made more progress on their fitness goals than they have on their financial goals.

• 62% said they will prioritize their financial fitness over their physical fitness in 2022.
• 38% said they will prioritize their physical fitness over their financial fitness in 2022

• 69% of Generation Xers who replied said they will prioritize their financial fitness over their physical fitness in 2022. 
• Over two-thirds (67%) of Generation Zers who replied said they will prioritize their financial fitness over their physical fitness in 2022. 
• 63% of millennials who replied said they will prioritize their financial fitness over their physical fitness in 2022. 
• 55% of boomers who replied said they will prioritize their financial fitness over their physical fitness in 2022. 

• 59% said they want to focus on growing their savings in the new year. 
• 52% said they want to focus on paying off debt in the new year. 
• 44% said they want to focus on improving their credit score in the new year. 
• 43% said they want to focus on sticking to a budget in the new year. 
• 26% said they want to focus on growing their existing investments in the new year. 
• 24% said they want to focus on starting to invest in the new year. 
• 20% said they want to focus on contributing to a retirement account in the new year. 

Focus: Saving

• 64% of Generation Xers who replied said they want to focus on growing their savings in the new year.
• 63% of Generation Zers who replied said they want to focus on growing their savings in the new year.
• 62% of millennials who replied said they want to focus on growing their savings in the new year.

Focus: Paying off debt

• 56% of millennials who replied said they want to focus on paying off debt in the new year.
• 53% of Generation Xers who replied said they want to focus on paying off debt in the new year.
• 49% of boomers who replied said they want to focus on paying off debt in the new year.
• 38% of Generation Zers who replied said they want to focus on paying off debt in the new year.

• 63% of Generation Zers who replied said they want to focus on growing their savings in the new year followed by 47% who want to focus on improving their credit score and 46% who want to focus on sticking to a budget. 

• 62% of millennials who replied said they want to focus on growing their savings in the new year followed by 56% who want to focus on paying off debt and 52% who want to focus on improving their credit score.  

• 64% of Generation Xers who replied said they want to focus on growing their savings in the new year followed by 53% who want to focus on paying off debt and 47% who want to focus on improving their credit score.  

• 49% of boomers who replied want to focus on paying off debt in the new year and 49% want to focus on growing their savings in the new year followed by 37% who want to focus on sticking to a budget. 

• 65% said they are more likely to keep a financial New Year’s resolution compared to 35% who said they are more likely to keep a fitness New Year’s resolution. 
• 35% said they are more likely to keep a fitness New Year’s resolution compared to 65% who said they are more likely to keep a financial new year’s resolution. 

• 58% said they struggle more with sticking to a budget than sticking to a fitness plan. 

• 66% of Generation Zers who replied said they struggle more with sticking to a budget than sticking to fitness plan.
• 63% of millennials who replied said they struggle more with sticking to a budget than sticking to a fitness plan. 
• 60% of Generation Xers who replied said they struggle more with sticking to a budget than sticking to a fitness plan.
• 48% of boomers who replied said they struggle more with sticking to a budget than sticking to a fitness plan.
• 52% of boomers said they struggle more with sticking to a fitness plan than sticking to a budget.  

• 66% said they would hire a financial advisor over a personal trainer if the cost was the same.
• Just over one-third (34%) of said they would hire a personal trainer over a financial advisor if the cost was the same.

• 68% of Generation Zers who replied said they would hire a financial advisor over a personal trainer if the cost was the same.
• 68% of Generation Xers who replied said they would hire a financial advisor over a personal trainer if the cost was the same.
• 67% of millennials who replied said they would hire a financial advisor over a personal trainer if the cost was the same.
• 63% of boomers who replied said they would hire a financial advisor over a personal trainer if the cost was the same.

• Just over three quarters (76%) said they prefer to workout at home than outside of their home.

• 79% of boomers who replied said they prefer to workout at home instead of elsewhere (e.g. gym, workout class).
• 75% of millennials and 75% of Generation Xers who replied said they prefer to workout at home instead of elsewhere (e.g. gym, workout class).
• 72% of Generation Zers who replied said they prefer to workout at home instead of elsewhere (e.g. gym, workout class).

• 79% said they prefer to complete banking transactions at home or digitally than at a physical bank branch. 

• 85% of millennials who replied said they prefer to complete banking transactions at home or digitally than at a physical bank branch. 
• 80% of Generation Zers and 80% of Generation Xers who replied said they prefer to complete banking transactions at home/digitally than at a physical bank branch. 
• 69% of boomers who replied said they prefer to complete banking transactions at home or digitally than at a physical bank branch. 

• 76% said they have at least one personal finance app (banking, budgeting) on their phone and 53% said they have at least one physical fitness app on their phone.   
• 47% said they have 2 or more personal finance apps (banking, budgeting) on their phone and 25% said they have 2 or more physical fitness apps on their phone.   

• 88% of Generation Zers who replied said they have at least one personal finance app (banking, budgeting) on their phone and 75% said they have at least one physical fitness app on their phone.   

• Just over three quarters (76%) said they have at least one personal finance app (banking, budgeting) on their phone.  
• 38% said they have 2 to 4 personal finance apps (banking, budgeting) on their phone. 
• 29% said they have one personal finance app (banking, budgeting) on their phone. 
• 24% said they do not have any personal finance apps (banking, budgeting) on their phone. 
• 47% of said they have 2 or more personal finance apps (banking, budgeting) on their phone. 

• 57% of boomers who replied said they have at least one personal finance app (banking, budgeting) on their phone. 
• 80% of Generation Xers who replied said they have at least one personal finance app (banking, budgeting) on their phone. 
• 87%  of millennials who replied said they have at least one personal finance app (banking, budgeting) on their phone. 
• 88% of Generation Zers who replied said they have at least one personal finance app (banking, budgeting) on their phone. 

• 53% said they have at least one physical fitness app on their phone.  
• 47% said they do not have any physical fitness apps on their phone. 
• 29% said they have one physical fitness app on their phone. 
• 22% of Americans said they have 2 to 4 physical fitness apps on their phone.
• 24% said they have 2 or more physical fitness apps on their phone. 

• 75% of Generation Zers who replied said they have at least one physical fitness app on their phone. 
• 64% of millennials who replied said they have at least one physical fitness app on their phone. 
• 53% of Generation Xers who replied said they have at least one physical fitness app on their phone. 
• 32% of boomers who replied said they have at least one physical fitness app on their phone. 

• 54% said they find reaching financial goals easier than reaching physical fitness goals. 

• 58% of boomers who replied said they find it easier to reach financial goals than physical fitness goals.
• 57% of Generation Xers who replied said they find it easier to reach financial goals than physical fitness goals.
• 52% of Generation Zers who replied said they find it easier to reach financial goals than physical fitness goals.
• 49% of millennials who replied said they find it easier to reach financial goals than physical fitness goals.
• 51% of millennials who replied said they find it easier to reach physical fitness goals than financial goals.  

• Nearly three-fourths (74%) said financial fitness is more important in a partner than physical fitness. 

• Just over two-thirds (67%) of Generation Zers who replied said they find financial fitness is more important in a partner than physical fitness.
• 75% of millennials who replied said financial fitness is more important in a partner than physical fitness.
• 80% of Generation Xers who replied said financial fitness is more important in a partner than physical fitness.
• 69% of boomers who replied said financial fitness is more important in a partner than physical fitness.